An international technology firm based in the United States called Amazon.com specializes in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. One of the most valuable brands in the world, it has been called "one of the most significant economic and cultural forces in the globe." Along with Alphabet, Apple, Microsoft, and Meta, it is one of the Big Five American technological firms.
Amazon has launched an Intellectual Property Accelerator (IP Accelerator) program in India. This gives sellers who are also brand owners (including small and medium-sized sellers) easy access to services from trusted intellectual property experts and law firms. Businesses can choose to work with these intellectual property law firms to protect their trademarks, protect their brands, and fight infringement on Amazon. and Amazon websites worldwide.
For companies of all sizes to differentiate their products, gain customer trust, and expand their business, establishing IP rights is crucial. But the procedure can be lengthy and complicated, which causes many businesses to give up along the road, according to Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India. To assist millions of sellers, particularly small and medium-sized sellers with developing brands, in obtaining IP protection, we are thrilled to announce the introduction of the IP Accelerator program in India. We are dedicated to introducing new tools, technology, and innovation to enable the over 8.5 lakh sellers who are now registered on Amazon in India to flourish, he said.
It may take up to 18–24 months to complete the registration process with the Intellectual Property India, Trademarks Registry (IN TMR). Independently completing the process may be time-consuming and challenging for brand owners, particularly those from small and medium-sized firms. "IP Accelerator is already available in the US, Europe, and Canada, and we're thrilled to give our Indian entrepreneurs access to its benefits. According to Mary Beth Westmoreland, vice president of technology and brand protection at Amazon, "Our Intellectual Property Accelerator Program empowers businesses to secure their intellectual property, which in turn helps to assure an authentic shopping experience for everyone."
Businesses can also use Amazon.in's brand protection services to efficiently manage and safeguard their brand and intellectual property (IP) on the market.
In 2019, IP Accelerator was introduced in the US before being brought to India, Europe, Japan, Canada, and Canada. 2020 saw the pilot introduction of the program in India, and businesses have praised it. To date, six IP law firms, including Hasan and Singh, Lexorbis, Sujata Chaudhri IP Attorneys, Amitabha Sen & Co., Remfry & Sagar, and H K Acharya & Company, have signed up to be service providers as part of the IP Accelerator initiative to support sellers on Amazon. in.
Sellers on the Amazon.in Service Provider Network (SPN) has access to IP Accelerator, giving them the convenience of using the service in a single location. The IP Accelerator firm listings on SPN are free to access for sellers, and they have the option to interact with the law firms.
